What do you think are the biggest opportunities for advertisers in Amazon's new Prime Video ad-supported model?
Audience Reach and Engagement: Amazon Prime Video has a substantial user base. Advertisers can leverage this large audience to enhance their reach and engagement. Targeted Advertising: read more Amazon has a wealth of consumer data. Advertisers can use this data to create highly targeted and personalized ads, reaching audiences based on their preferences, purchase history, and behavior. Cross-Channel Marketing: Advertisers can integrate their campaigns across various Amazon services, creating a seamless experience for users. This could include linking video ads to product listings, promotions, or sponsored content. Metrics and Analytics: Amazon's platform provides detailed analytics and metrics. Advertisers can use this data to measure the effectiveness of their campaigns, understand user behavior, and make data-driven decisions for future strategies. Interactive and Shoppable Content: Depending on the features available, advertisers may have the opportunity to create interactiv...